With a report earlier this month showing that online agents increased their market share by 13% in the period April to June 2018, it’s clear that high street agencies have some work to do if they are to keep their business.
Google reports an increasing number of searches for ‘how to start an online estate agency’ – and not all the resulting start-ups are even qualified property professionals. This not only means more competition, but where unqualified, inexperienced providers are entering the market, there is a risk that the profession as a whole could lose reputation.
There’s no doubt the public want an online estate agency service – so established estate agents need to capture their share of that market. 71% of all property searches are now online, and modern property portals like Zoopla and RightMove are usually the first places they search.
High street estate agents correctly argue that they do far more than just market property online, and that their fees are earned by progressing the sale beyond the point of ‘offer received’. It’s therefore not surprising that the report from TwentyCi showed that clients using online agencies were more likely to be at the lower end of the market, as estate agents offer added value services that sellers appreciate.
However, many estate agents are fighting back against the online tide by launching their own hybrid or online estate agency business – with a little help from welsh estate agency software company AgentPro.
AgentPro was established more than 14 years ago and is already a market leader in estate agency software. However, unlike many of the other newcomers to market, AgentPro is fully GDPR compliant and works in tandem with agency websites to interface with the leading property portals and social media to deliver outstanding online performance. More importantly, AgentPro has a host of features that will deliver support and improvements to an offline estate agency business, with helpful tools like diary management, key management, the ability to create and print stunning brochures, managing all financials and keeping track of the entire sales process, from valuation to completion.
The company are also able to deliver a website design service for estate agents, backed up by robust customer service and some of the best SEO and PPC experts in the property industry.
AgentPro now supports hundreds of estate agents across the UK and beyond, with clients worldwide using the software. This year the company have seen their client base increase by 30%, as estate agents increasingly demand advanced functions such as telephone (TAPI) integration, which few other providers can offer.
The Company, like Google, is seeing a high number of start-ups queuing up to set up an online estate agency business, however Managing Director Gareth John, says that high street agencies are seeing the best improvements in sales performance:
“The majority of our clients are traditional estate agents, with high street premises and skilled, qualified staff. It’s been great for us to help them find new clients and sell properties faster – as well as making their day-to-day operations on the High Street more efficient. We work hard to support the profession and add value where we can, but ultimately our estate agency software is the easiest way to run an estate agency business – no matter where it is based.”
If you’d like to know more, you can get in touch with the AgentPro team.