How a North Cardiff letting agent became an Award-Winning company in just 7 weeks with the help of AgentPro


The Gray House is an independently owned letting agency near Cardiff operated by Michelle Barber. Property is Michelle’s passion; she has in excess of 20 years of experience across both the residential and commercial property sectors.

Michelle always wanted to set up her own property agency. Setting one up in a nationwide lockdown was not part of the plan, but in her own words, “I’ve always relished a challenge, and the opportunity was there so I just had to take it!”

How did you find out about AgentPro?

When I first started the business I was using software that I’d used in other roles – but it just wasn’t fulfilling all my business needs – and was expensive too. While looking for website design inspiration, I stumbled across AgentPro and got in touch to find out more – from there, the choice was obvious.

What stood out about the software?

I narrowed my choice down to AgentPro based on three factors:

  • Price as a new letting agency, I’m constantly looking at cost, and I found the price very reasonable.
  • Features and Usability – starting off as an independent local company, I needed a software that was going to be able to do a lot of the work for me in terms of admin automation and call handling, so that I was able to follow up with clients while out and about. The software ticked all these boxes and also has a really user-friendly interface.
  • Service – What really stood out to me about AgentPro was the levels of knowledge and support offered by Gareth and the entire team. I needed a lot of support while setting up, and every member of the AP team was so patient and supportive – as well as really knowledgeable about the property industry as a whole.

What is your favourite software feature?

It’s hard to pick one! I love the letter templates – they’re brilliant. The fact you can make completely bespoke entries is awesome. As a letting agent, this really saves time when it comes to tenancy agreements – I literally click 4 buttons and the agreement is sent, then when it’s returned it’s built straight into the system. I don’t think I can stress, as one person running an agency, how much time and effort this saves. I’ve received such good feedback from landlords about this software – and the new client login feature is only going to add to that!

The Gray House website is minimal, modern and stylish

Has AgentPro helped you to stand out as a new agent?

Absolutely. I think it’s half the battle to get a landlord to choose your business when you’re a new agent – but to have a software that genuinely impresses them encourages word-of-mouth to spread. We’ve gone from 0 to 45 managed properties in just 7 weeks, as well as winning awards!
What makes me stand out as a letting agent is my genuine passion and enthusiasm. I love my job, and AgentPro takes care of all the admin and following up so I can allow that to shine with my clients.

What are your future growth plans?

It’s difficult to put concrete plans in place during the current climate, but we’re certainly not planning on slowing down any time soon. We recently won The British Property Awards Best Letting Agent for North Cardiff, and we’re taking on new clients all the time. I’m excited to see what the next few years have in store for The Gray House, and I’m looking forward to working with AgentPro as we grow.

Gareth and the team have been beyond brilliant. They are knowledgeable, patient, and always willing to give their time. Without AgentPro, this would have been so much more of a challenge. So thank you!


The Gray House is independently owned and operated by Michelle Barber who has in excess of 20 years experience across both the residential and commercial property sectors.

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